Edit: The Ukrainian Credit Union has responded to the article below in the comments.
Last week on OMNI1’s Svitohliad, billed as a ‘current-affairs show.. on topics especially relevant to Canadians of Ukrainian heritage’, the show spent almost half of their air-time interviewing a fashion blogger, Marta Tryshak:
I’m no fashion expert but after watching the interview the only connection between herself and Svitohliad’s directives was that she is Ukrainian, but the blog she promotes is not and is only dedicated to fashion.
Marta also promotes her contest for a shopping spree sponsored by the Ukrainian Credit Union – which happens to also be a sponsor of Svitohliad (she even records the bank’s commercial for her YouTube video). Is there a conflict-of-interest where the show dedicates significant time to the sponsors activities?
Almost half of the show dedicated to Ukrainian-Canadian topics is not only advertisements for their sponsors, but even outside interests:
The interview also promotes Marta on the cover of a new magazine that’s exclusively distributed by the Credit Union, but the magazine is not published by the bank – it’s a private business.
Is this a proper way for Svitohliad to operate, representing and informing our community? Shouldn’t it be focused on actual stories for Ukrainian-Canadians, instead of catering to its sponsors and private groups whom we don’t know, nor know how they operate? The Fall isn’t a slow news period either, Holodomor Awareness week begins in two weeks.
If you have a private business, perhaps you too should see if Svitohliad will interview you next. We haven’t been asked yet! Also, don’t expect any grants or advertising from credit unions here anytime soon.
Edit: A similar piece aired today on Kontakt on the ‘Stay Ukrainian my friends’ segment (both the show and the segment are sponsored by the Ukrainian Credit Union). But the vignette was very short, only one or two minutes long out of an hour long program. This is a much more acceptable solution, as this show spent much more time informing its viewers about news and events then pleasing its sponsors.